By Ruth Lawrence
The women in the St. John’s film community are really happy to have the next producer getting set to roll camera on another PictureStart, a director-producer training program offered through NIFCO and Telefilm Canada. As part of this year’s program, two of the three teams are women. Sherry White (Producer) and Martine Blue (Director/Writer) just shot ME2, while Krysta Rudofsky (Producer) and Ruth Lawrence (Director/Writer) are shooting Talus & Scree in early May. Krysta Rudofsky has been in the business for years but this is her first short drama production.
Krysta got her start in the industry by hosting her own talk show at age 19. She was on the founding team that created the award-winning show Out of the Fog, a daily current affairs show that become one of the most successful community programs in the country. She was Senior Producer and Co-host of the program, where she interviewed everyone from Prime Ministers to children. She produced several specials, documentaries and short series during her time there.
From there, Krysta moved to CBC where she worked on the show Living NL, and became a reporter and back-fill news anchor. In 2009, she took on the role of General Manager of Wavelight Productions, the production arm of m5 Marketing Communications in St. John’s Newfoundland. There she was Executive Producer of all radio, television and digital videos. In 2012 she became President of the company and produced several National and provincial commercial campaigns and digital video campaigns.
Known for her warmth and compassion, she recently became the Executive Producer of the Janeway Children’s Hospital Foundation annual Telethon. For the 16 hour broadcast, Krysta and her team delivered more than 100 pieces of video content and introduced a new style of storytelling and several new additions to the broadcast including a live Twitter and Facebook social media command centre. As a result of their efforts, the telethon raised more funds than any other year of its existence. She also produced a song and music video for the Janeway that went on to become one of iTunes top 100 songs.
She is committed to pro bono work and last year took on the role of Producer for a charity called Team Broken Earth. This is a group of Canadian Doctors, Nurses and Physiotherapists who volunteer their vacation time for medical missions to Haiti. Krysta recently produced the 2nd annual Rock Op for Haiti fundraiser and produced videos for the team that have been shared around the world including being tweeted by Paul Haggis! Among her numerous awards and accolades are the YMCA-YWCA Woman of Distinction award and the Memorial University Alumni Award for lifetime achievement under age 35. We all wish her the best on this next production and expect to see many more in the coming years from this bright, creative force.
NL Pulse is compiled by Ruth Lawrence. Ruth is a St. John’s based filmmaker whose recent film Two Square Feet, starring Jeanne Beker, recently played at the Silver Wave Film Festival in NB.