Boyneclarke LLP and WIFT-AT are getting crowd funding expert, Andy Osburn, up early for our 3rd BREAKFAST CLUB! So save January 28th, 2014 and check back for more details!
By Valerie Bachynsky; Photo by Ann Bernier
Frances Leary offers advice on leveraging the power of social media for film and television
“Be creative and think outside the box; there are no limits.” That’s the advice of Frances Leary, president of internet marketing firm Wired Flare, who was the speaker at November’s BOYNECLARK LLP/ WIFT-AT breakfast event in Halifax.
Frances handled marketing for Red Horizon, which made it to the Top Ten spot in the pilot cycle of the CineCoup film accelerator. Following a successful project to build audience engagement, their project has a strong pitch package and has been optioned for development.
Frances provided details on the CineCoup process, and how Red Horizon used various social media techniques to build visibility and audience support for their film concept. Facebook, Twitter, engagement of the sci-fi community, character narratives, a Be Brave campaign, engagement of the support local community and events all contributed to a successful project.
Trends identified by Frances include:
. online narrative, such as an air safety video, using Hobbit characters, for Air New Zealand;.
. audience engagement, through apps and on-line games; and
. crowd funding.
Tuesday, November 26th 8:15 – 9:30AM
After the resounding success of last month’s get together with Lisa Bugden, CEO at Film & Creative Industries Nova Scotia, we are so excited to offer another in our Breakfast Club Series! This month you will get to know social media like you’ve never known it before. Join us to dive a bit deeper into the world of social networking and its role in the future of marketing for television and film. Explore the new social trends and how they can help producers, directors and other industry personnel bring their projects to fruition. Please join us for a coffee and a lovely morning with some amazing women!
Get your social media marketing fix and catch Frances Leary, President of internet marketing firm, Wired Flare. Frances, a Texan-Canadian entrepreneur, is a writer, speaker, online strategist and storyteller. After earning an MA in Folklore and studying how cultures tell their stories and market them for profit, she opened the doors to the Halifax-based online marketing firm Wired Flare in 2011. Frances’ recent work with Cinecoup’s Red Horizon helped promote them to the Top 10.
WHEN: Tuesday, November 26th 8:15 – 9:30AM
WHERE: BoyneClarke LLP office, 99 Wyse Road, Suite 600, Dartmouth
TO REGISTER: please contact: Krista Reage at BoyneClarke LLP, firstname.lastname@example.org , 902-406-3400 ext 197
*As seating is limited, please reserve by Friday, November 22nd, with priority given to WIFT-AT members.
By Andrea Levesque, photos by Cindy D’Orsay
WIFT-AT hosted our annual members gathering at the Atlantic Film Festival on Friday, September 13th. Held at the RockBottom Brewpub after the screening of the documentary Buying Sex, the 65 plus attendees had a lot to celebrate and discuss as we enjoyed craft brewed beers and delicious nibbles. As always, it was great to be surrounded by such talented and enthusiastic women and men; Talking, laughing, networking and just being awesome!
Thank you to everyone who came out, and a special thank you to WIFT-AT board member Cindy D’ Orsay for her hard work in putting together this event.
DOC ATLANTIC – The Documentary Organization of Canada at the Atlantic Film Festival 2013
Please come to enjoy our party and workshop at the AFF!
DOC OYSTER BLUES PARTY
Monday, Sept. 16, 2013. 9pm -12am
Super Channel Lounge / Lord Nelson Hotel/ Halifax
With THE CHRIS MARTIN BLUES BAND and Colville Bay oysterss fresh from PEI.
Free Admission and food too!
Thanks to our Blues Party sponsors:
Toronto Film & Video Golf Tournament (Jim Hardie), Prime Insurance, Ocean Entertainment, WBLI Accounting, Economy Shoe Shop, and CEV Inc.
JENNIFER BAICHWAL WORKSHOP – One of Canada’s Most Renowned Documentary Makers
Tuesday, Sept. 17, 2013 1pm – 5pm
NSCAD Academy Building Theatre -2nd Floor
1649 Brunswick St., Halifax, NS
Free Admission but YOU MUST PRE-REGISTER FOR THE WORKSHOP BY SENDING AN EMAIL TO: email@example.com
ONLY THE FIRST 40 REGISTERED PARTICIPANTS CAN ATTEND DUE TO LIMITED SEATING.
Jennifer Baichwal’s latest film, WATERMARK, screens at the Atlantic Film Festival:Tues. Sept.17, 10:15 pm, Park Lane Cinema
Thanks to our Workshop Sponsors:
Women in Film & Television-Atlantic, PEI Screenwriters Bootcamp, The Directors Guild of Canada, 902 Post Inc, Centre East Media, Tell Tale Productions, John Walker Productions, and NSCAD.
DOC Atlantic-The Documentary Organization of Canada
2103 Bauer St. Halifax, Nova Scotia, Canada B3K 3W4
Contact Chuck Lapp, Chair at firstname.lastname@example.org
Ph. (902) 422-1337 Fax (902) 446-3944
It was a dark and stormy night…actually, it was quite pleasant and clear outside…but inside the Bus Stop Theatre, the temperature dropped as chills and thrills oozed off the screen and into the hearts and minds of the 60 plus audience at the Ladies of the Fright AFCOOP fundraiser.
A co-presentation of AFCOOP and The Visera Organization (with promotional support from WIFT-AT), it was a celebration of female filmmakers working in Horror/Sci-fi/Fantasy. Curated by AFCOOP from films made available through the Visera Organization, this bold collection of works ran the gamut from funny (Sheeties), to creepy cute (Nursery Crimes), to down right disturbing (The Third Eye). A definite highlight of the evening was the premier of the Film 5 short Nigredo by director Kristen Swinkles. Claustrophobic and unsettling, Nigredo was a perfect start to the evening and great example of the fine work done through the FILM 5 program.
Women in Film and Television - Atlantic was thrilled to support AFCOOP with this event, and are pleased to congratulate Lauren Oostveen on winning the draw for a one year WIFT-AT membership!
It’s what’s in store for those who attend the upcoming WIFT-AT Annual General Meeting on Monday, June 24th at the delightful downtown Halifax clothing store, J&R Grimsmo. Please join us for a short but important AGM where we will be getting the low-down on the past year for all things WIFT-AT from Jan Miller during her Chair’s report, voting on the year end financials and the upcoming year’s budget, and holding elections for vacant Board positions. Once we conclude the AGM, we will mix, mingle and network while we sip on champagne and nibble on cupcakes. The lovely gals at J&R Grimsmo have also offered a 15% discount for us for that evening, just in case something catches your eye!
AGM and Networking Event details:
Location: J&R Grimsmo, 1533 Barrington Street, Halifax, NS
Date: June 24th, 2013
J&R Grimsmo Facebook page
Interested in being on the WIFT-AT board? How about a serving on a committee? We are looking for people to sit on the board and on committees. If you are interested, or have any questions, please do not hesitate to contact Andrea Levesque at email@example.com or to contact any of the current board members to discuss.
Please note that ONLY WIFT-AT members and their guests can attend this event.
If you cannot make it, please assign a proxy to a member who will be attending, so we can be sure to reach quorum and proceed with the AGM.
Women in Film and Television-Atlantic and Carbon Arc welcome filmmaker Lara Cassidy as the featured guest at our monthly, live interview series Reel Talk: Conversations with Women in Film and Television. Lara will be in conversation with producer Karen Wentzell.
Reel Talk takes place at the Carbon Arc Cinema at the Museum of Natural History Auditorium, 1747 Summer Street, Halifax, NS. 7:00 p.m. – 8:30 p.m. WIFT-AT members are FREE, non-WIFT-AT members $7.