Networking, connecting, schmoozing, marketing… whatever you call it the game has changed and the playing field has been forever changed with Social Media.
Social Media encourages conversation, engagement, and building relationships with clients and potential customers, rather than traditional one-way messaging from businesses. (Social Media on Wikipedia)
Social Networking Tools like Twitter, Facebook, and YouTube focus on facilitating the building of relationships. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. (Social Networking Service on Wikipedia)
Social Media Users are anyone who wants to interact with others online.
Why use Social Media?
- Resources, establishes you as an expert
- Connects you with clients in your target market
- Great for people who are not comfortable networking in person
- Any time, anywhere
- Start conversations, listen, dialog
- For research on future products or services
- Be sure to engage online regularly – better to use fewer tools and do it well than use many and rarely engage with your connections
- Social networks like Twitter, Facebook, YouTube, LinkedIn and Google +
- By creating a Social Media Presence, your Avatar.
- Being authentic, using proper etiquette
- Engage and get the conversations going
All of this being said you need a strategy and a plan for executing your Social Media marketing. I like to use the KISS principle with any plan; I use this philosophy in my own business and would suggest the same for anyone who is just starting out.
This is how I am using Social Media on a current project that I am working on in partnership with Letem Laugh Productions. We have spent the summer filming and creating the buzz for a full length feature film through our tweets, Facebook updates and video teasers on YouTube. This film has a Social Media presence and week after week this film is gaining followers and interest in our movie, which will hopefully make it more attractive to potential distributors.
I also produce and host a TV show for Bell Aliant. The YouTube teasers we create are shared on Bell Aliant’s social media accounts which ultimately drive traffic to the Simply Zen TV Facebook page, YouTube channel and my own personal twitter account. The numbers climb every month…slow and steady. My Twitter account now has over 4800 twitter followers and there are over 500 likes on my Facebook page.
For those of you who are still wondering why and are thinking about the TIME commitment, I thought I would find some evidence about the value of Social Media in your business. I went to Google to see how filmmakers are using Social Media to help them further their projects.
Here are a few articles that you may find interesting
Elaine Shannon; Executive Producer. Television Presenter. Columnist. Wellness Enthusiast. Professional Organizer. A powerhouse of energy and enthusiasm packed into a four-foot, ten-inch frame, Elaine is truly the Empress of Inspiration.